Stefani Šovanec is a teaching assistant at the Department of Media Studies, Faculty of Philosophy, University of Novi Sad. She completed bachelor studies in Journalism and master degree in Communication Studies at the Department of Media Studies at the Faculty of Philosophy in Novi Sad. She is currently a student of the Interdisciplinary Doctoral Studies in the Field of Social and Humanities at the same Faculty. In her scientific work, she mainly deals with propaganda, digital marketing and audience research.